About Sia

A story world, a product layer, and a small team building both carefully.

Sia began with an original IP and is expanding into physical-digital experiences that let objects carry identity, provenance, and story.

What we are shaping

The public surface stays simple: Sia, NFC, Consumer, and the people behind it.

Sia

An original fantasy IP about light, memory, and a young protagonist learning to read what others cannot see.

Open Sia

NFC for Brands

A production-ready surface for authenticating physical products, launching collections, and shaping post-scan experiences.

Open NFC

Sia Wallet

A coming-soon wallet for verified objects, digital receipts, ownership history, and rewards.

Preview Consumer

Core Team

Stewards of the vision

Nishtha Kalra

Founder & CEO

Product leader and senior developer building Sia across story, ownership, and physical-digital product experiences. Currently at the Bennett Institute for Applied Data Science, University of Oxford. Previously built high-scale product experiences at HubSpot and Harry's Inc. MSc in Machine Learning.

Avantika Mishra

Head of Storyworlds & IP

Avantika is a writer and surfer drawn to mythology, literature, memory, and narrative. Her perspective is shaped by Indian geographies, land, sea, and old stories that keep returning in new forms. She leads Sia's storyworld and IP development with a focus on character, feeling, and untold stories for a new age.

Advisors

Guidance across story, systems, and ownership

Akshay Kant

Strategic Advisor - Web3 & IP Economy

Akshay is a product-minded blockchain engineer with over a decade of experience across payments, digital assets, and production-grade Web3 systems. He guides Sia's programmable ownership and IP economy strategy.

Janu Verma

Tech Advisor - Applied ML & Narrative Systems

Janu has over a decade of experience in applied ML research and scalable product systems at companies including Mastercard, IBM, and Microsoft. He advises Sia on platform intelligence and responsible narrative tooling.

Sanjay Ghosh

Domain Advisor - Screenplay & Story

Sanjay is a filmmaker and screenwriter whose credits include Fissadi on Amazon Prime, Lantrani on Zee5, and the upcoming Civil Lines on Sony Liv. He advises Sia on screenplay craft, story structure, and writer-led development.

Contact

Building around story, objects, or ownership?

Reach out for Sia conversations, NFC brand pilots, and partnership enquiries.

Contact Sia